KALEIDO – VIDEO MAPPING INTERATTIVO

KALEIDO offers a new way of conceiving Video Mapping through a simple and intuitive interaction that leads the viewer to become the protagonist of the video projections that illuminate the face of the Arengario for Christmas Monza 2021.

Through your smartphone connected to the www.livemapping.it site you can choose the elements, backgrounds, and colors that make up the images projected in real time on the façade of the Arengario in Piazza Roma, and then share them on social profiles using the hashtag #kaleido.

Like an ancient toy to be rediscovered with KALEIDO, the façade of the building is transformed into a modern kaleidoscope capable of creating multiple visual and graphic compositions in continuous movement. Always different images that involve the public in an interactive game, making them part of a magical, playful and fun moment.

The other three facades of the Arengario are affected by dynamic blue lighting games with Christmas-inspired graphics, while the tower is highlighted with a static lighting system also in blue. The colors and atmosphere of Christmas illuminate the Arengario and are reflected in the surrounding environment, making them attractive elements for visitors to Christmas Monza 2021.